News

The Training and Skills Development Unit at the International Higher Institute of Media, Al-Shorouk Academy, organized a training workshop on Wednesday, June 24, 2026, entitled “Employing Artificial Intelligence Tools in the Workplace.” The workshop was held as part of the Institute’s ongoing efforts to enhance the skills of its employees and administrative staff and to strengthen their professional competencies in line with technological advancements and evolving workplace requirements. The workshop took place at the headquarters of the Training and Skills Development Unit and was delivered by Dr. Radwa Abdel Latif, an Artificial Intelligence expert and Director of the Akhbar Al-Youm Center for Training and Consultancy. During the session, she reviewed the latest AI applications and highlighted key areas in which these technologies can be utilized within administrative and media-related work. Dr. Abdel Latif explained that the significant progress witnessed in artificial intelligence technologies in recent years is reflected in the ability of intelligent models to continuously learn and improve their performance based on data and feedback. This development has contributed to expanding the use of AI across a wide range of sectors. She emphasized that the effective utilization of AI tools largely depends on the quality of the instructions provided by users. She noted the importance of clearly defining the role expected from the tool, specifying objectives, providing sufficient context, and identifying desired outputs in order to achieve more accurate and efficient results. The workshop also addressed several practical applications of artificial intelligence in the workplace, including summarizing lengthy documents and reports, rapidly extracting relevant information, developing administrative plans and tasks, and analyzing data. Such applications can contribute to saving time and effort while enhancing institutional performance and productivity. The speaker stressed the importance of reviewing and verifying the accuracy of AI-generated outputs before relying on them, emphasizing that these technologies should be viewed as digital assistants that support human work rather than substitutes for human expertise or professional judgment. The workshop was coordinated by Dr. Nesreen Abdel Aziz, Director of the Training and Skills Development Unit at the Institute, under the supervision of Dr. Elham Younes, Vice Dean of the Institute, and under the patronage of Dr. Soheir Saleh Ibrahim, Dean of the Institute. This workshop is part of a series of training programs and events organized by the International Higher Institute of Media at Al-Shorouk Academy to enhance employees’ digital competencies and support the transition toward more efficient and innovative work environments.

The Training Unit at the International Higher Institute of Media, Al-Shorouk Academy, is organizing a training workshop on the evening of Tuesday, June 23, 2026, entitled “Infographics and Digital Content Creation.” The workshop is part of the Institute’s ongoing commitment to developing students’ skills and enhancing their practical competencies in line with the evolving requirements of the media labor market. The workshop will be held at 8:00 p.m. via the Zoom platform and will be delivered by Omar Abdel Nasser Gharib, a specialist in digital content creation and mobile journalism training, and Mobile Unit Manager at the Cairo News Channel Studio. During the session, he will introduce the latest methods and tools used in digital content production and infographic design, highlighting their role in strengthening media messages and presenting information in innovative and engaging ways. The workshop is coordinated by Dr. Nesreen Abdel Aziz, Director of the Institute’s Training Unit, under the supervision of Dr. Elham Younes, Vice Dean of the Institute, and under the patronage of Dr. Soheir Saleh Ibrahim, Dean of the Institute. This event forms part of a series of training activities organized by the Institute to bridge the gap between academic study and practical application. It also provides students with opportunities to acquire direct professional experience that contributes to their preparation and qualification for careers in media and artistic production. Such initiatives enhance students’ competitiveness and enable them to keep pace with the rapid developments occurring in the digital media sector.

Under the patronage of Major General Dr. Ahmed Abdel Rahim, Chairman of the Board of Trustees of Al-Shorouk Academy; Dr. Mohamed Shouman, Vice President of the Academy; and Dr. Soheir Saleh, Dean of the International Higher Institute of Media, the Journalism Department has announced the organization of nine training workshops during July 2026 for students from all academic years and departments. The initiative aims to develop students’ practical skills and prepare media professionals capable of meeting the demands of the contemporary media industry. The July training program includes a series of specialized workshops covering various fields of media and journalism, including: 1. SEO-Based Journalistic Writing 2. Podcast Journalism 3. News Writing and News Story Writing 4. Feature and Profile Writing 5. Social Media Journalism 6. News Report Writing 7. Ethics of Journalism Practice 8. Investigative Journalism Writing 9. Reels and Video Journalism Two workshops will be held weekly throughout July at the Institute’s news website headquarters. Each workshop will last two hours and will focus on practical training and the production of journalistic and media content, thereby contributing to the enhancement of students’ skills and professional experience. As part of the Institute’s commitment to encouraging creativity and excellence, outstanding journalistic and media works produced by students will be published on the Shorouk Net website, providing participants with an opportunity to showcase their work to the public and gain valuable hands-on experience. Participants who successfully complete the summer training program will receive an accredited certificate in recognition of their active participation and successful completion of the training activities. It should be noted that attendance at the workshops will be voluntary and subject to the schedules and timetables that will be announced subsequently. Students are invited to take part in this distinguished training experience, which combines academic knowledge with practical application and opens new horizons toward professional excellence in media and journalism.

The International Higher Institute of Media at El Shorouk Academy held discussions for the graduation projects of fourth-year students for the 2025–2026 academic year. Students presented 62 diverse projects across the Institute’s three departments: Public Relations and Advertising, Digital Radio and Television Production, and Multimedia Journalism. The projects reflected a high level of creativity and innovation, demonstrating students’ ability to apply theoretical knowledge through practical projects addressing contemporary humanitarian and societal issues. The projects underscored the Institute’s commitment to strengthening the integration of academic study and practical training through the production of creative media works that address real-world issues, present artistic and professional perspectives aligned with developments in modern media, and open new avenues for dialogue and critical thinking among audiences. In the Department of Digital Radio and Television Production, graduation projects were evaluated by judging panels comprising a distinguished group of filmmakers, media professionals, and academics as part of the academic year’s concluding activities. The Short Fiction Film Jury was chaired by film director Hany Lasheen, with membership including Dr. Ghada Gabara, Vice President of the Cinema Professions Syndicate and former President of the Academy of Arts, and renowned composer Rajeh Dawood. The Documentary Film Jury was chaired by Dr. Walid Fathallah, Professor of Radio and Television at the Faculty of Mass Communication, Cairo University. Jury members included director Shokry Abu Amira, former President of the Egyptian Radio and Television Union, and media professional Fatima Khalil, news anchor and television presenter on Channel One of Egyptian Television. The Documentary and Animation Film Jury was chaired by Dr. Hassan Emad Mekkawy, Professor of Radio and Television at the Faculty of Mass Communication, Cairo University. Members included media professional and intellectual Dr. Gamal El Shaer, former Deputy Chairman of the National Media Authority, and Dr. Lamia Samir, Head of the Egyptian Satellite Channel and former Director of the satellite channel directed to audiences in the United States under the National Media Authority. Students of the department presented 26 graduation projects, including fiction films, documentaries, and animation productions. These projects reflected a strong commitment to addressing contemporary humanitarian and social issues while producing visual content that combines artistic value with meaningful social messages. The projects were implemented under the patronage of Dr. Soheir Saleh, Dean of the International Higher Institute of Media, and Dr. Elham Younes, Vice Dean of the Institute. Academic supervision was provided by Dr. Fatma Shaaban, with the assistance of Dr. Bassant El-Batreeq, Dr. Fatma El-Zayat, Dr. Nevine Heshmat, Mayar Ehab, and Bassant Mohamed. Artistic supervision was provided by a distinguished group of experts and specialists, including Dr. Ayman Adly, Dr. Dina Fikry, Dr. Heba Hamza, Dr. Lamia Soliman, Ahmed Wahdan, Sameh El-Shawady, and Morsi Abdel Aleem. Similarly, a judging committee comprising leading academics, experts, specialists, and media professionals evaluated the graduation projects of students in the Department of Public Relations and Advertising. The projects took the form of awareness campaigns, media initiatives, and innovative communication programs aimed at addressing a range of societal and humanitarian issues. The committee included Dr. Mona El-Hadidi, Member of the Supreme Council for Media Regulation and Professor of Radio and Television at Cairo University; Dr. Ashraf Reda, Professor of Fine Arts, Chairman of AR Group for Advertising and Publishing, and Chief Executive Officer of the Arts and Culture Complex; and Khaled Morsi, Chairman of CBC Channel. The evaluation process also included Angie Mounib, Chairperson and Managing Director of Jawel Stars Publishing and Distribution; Mohamed Maher, Marketing Expert at Look Advertising Agency; Halim Abu Seif, Executive Director of Rada Public Relations; and Nabil El-Shobashy, former Director of France 24. The panel further included Hussein Aziz, Head of Artistic Production at Good People Films; Dr. Mohamed Yassin, Marketing Consultant; Ahmed Assaf, Commercial Director; Mohamed El-Naggar, Marketing and Advertising Consultant and Advisor to Al-Ahram Newspaper; media professional Amr Khafagy, Member of the Board of Trustees of ON Sport; Mostafa El-Raidy, Commercial Director; Haitham El-Bitar, Director of Production at CBC; and Sherine El-Tahami, Marketing Director at the Egyptian Cure Bank. Students presented 29 graduation projects, including awareness campaigns, media initiatives, and communication programs aimed at promoting awareness of health and humanitarian issues, improving quality of life, and utilizing modern marketing and communication tools to propose innovative solutions aligned with the requirements of digital transformation and societal needs. These projects were conducted under the patronage of Dr. Soheir Saleh, Dean of the Institute, and Dr. Elham Younes, Vice Dean, with academic supervision by Dr. Rasha Hegazy, Head of the Department of Public Relations and Advertising. The supporting academic team included Hend Abdel Aziz, Monica Talaat, Mohamed Omar, Shorouk Refaie, Reem Hafez, Bassant Ahmed, Mohamed Khaled Talaat, Mohamed Khaled Abou El-Enein, and Mahmoud Sameh. In the Department of Multimedia Journalism, graduation projects were evaluated by a committee of senior journalists and media professionals. The projects demonstrated an advanced level of proficiency in utilizing modern digital tools in journalism and media practice. The committee included journalists Refaat Fayyad, Mohamed Amin, Mohamed Ibrahim El-Desouky, Ahmed Soliman, Ahmed Embaby, and Taha Farghaly. Project presentations and discussions were held in Halls 201 and 202 at the Institute. The department presented seven innovative journalism and media platforms addressing diverse topics relevant to different audience segments and reflecting young people’s interests in social, cultural, environmental, and artistic issues. Among these projects was “Super Kids,” a journalism and service platform for children that combines educational and entertainment content within a safe digital environment. Another project was the digital platform “Egyptian DNA,” dedicated to documenting Egyptian folk heritage and preserving cultural identity by highlighting customs, traditions, proverbs, folk songs, and traditional cuisine. As part of the students’ focus on women’s issues, they developed “Kahka,” a platform that addresses the social, economic, and legal challenges facing women through analytical and awareness-oriented content under the slogan “Work, Home, and Life.” The projects also included “Teatro,” a platform dedicated to theatre arts and aimed at supporting the Egyptian theatre movement, as well as “Morstan,” which explores the world of supernatural phenomena and parapsychology and provides scientific interpretations of mysterious occurrences through consultations with specialists and experts. The projects were conducted under the overall supervision of Dr. Soheir Saleh, Dean of the Institute, and the academic supervision of Dr. Rami Atta Sedik, Head of the Department of Multimedia Journalism, with the assistance of Nermine Naguib and Mohamed Wael. The projects were also supervised and evaluated by distinguished journalism professionals, including media professional Milad Hanna from Al-Masry Al-Youm, journalist Engy El-Batreeq from Al-Ahram Foundation, journalist Radwa Hashem from Al-Watan Newspaper, and Dr. Mohamed Shaaban from Al-Shabab Magazine. Members of the judging committees praised the outstanding quality of the submitted projects, emphasizing that they reflect students’ advanced awareness of societal issues and their ability to employ modern media and journalistic tools to produce professional content that meets the demands of the contemporary media industry and keeps pace with rapid digital transformation.

Students of the Public Relations and Advertising Department at the International Higher Institute of Mass Communication at El Shorouk Academy achieved a new accomplishment that adds to their record of success during their participation in the Media Sciences Festival, organized by Modern University for Technology and Information, amid strong competition involving projects submitted by students from media faculties and departments at various Egyptian and Arab universities and institutes. The graduation project “Outside 175” succeeded in winning first place in the field of radio advertising after presenting awareness-focused content discussing issues of digital safety and the risks of cybercrime through a creative approach that earned praise from both the audience and the judging panel. The project “Rafeeqy” also received second place in the field of websites, thanks to its innovative idea and professional execution, which reflected the students’ skills and their ability to effectively employ digital tools in serving content in a distinguished manner. This achievement reflects the tremendous efforts exerted by the students, in addition to the academic support provided by faculty members and the continuous commitment to presenting media projects that combine creativity, impact, and professionalism. The academy’s administration expressed its pride in the successive achievements accomplished by its students and its aspiration for further successes in the coming period.

Third-year students in the Multimedia Journalism Department at the International Higher Institute of Media, El Shorouk Academy, discussed their “Practical Training 2” course projects today, Wednesday, as part of an academic evaluation process aimed at developing their professional skills in journalism and media production. The discussions featured the presentation of several projects addressing diverse cultural and social issues, including the “Right of Access” project, “Al-Fakhar: A Heritage Resisting Extinction,” as well as projects focusing on topics such as online blackmail, fine arts, and the Royal Jewelry Museum. This diversity reflected the variety of themes, editorial approaches, and production techniques employed by the students. The session took place in an academic setting with active engagement and discussion of the students’ ideas and projects. The evaluation committee included Dr. Ramy Atta Sedik, Head of the Multimedia Journalism Department, and journalist Ayat El Habal from Al-Masry Al-Youm newspaper. The organization and follow-up of the discussions were handled by Nermine Naguib, Assistant Lecturer in the Journalism Department, and Mohamed Wael. The students presented their ideas and media content and received academic and professional feedback aimed at improving performance and enhancing the quality of both editorial and production output. The committee praised the standard of the projects, emphasizing the importance of continuing to develop ideas and produce media content that reflects students’ skills and creative capabilities.

The Greek Ambassador, Nikolaos Papageorgiou, honored the Media Shorouk team led by Dr. Sohair Saleh Ibrahim, Dean of the International Higher Institute of Media at El Shorouk Academy, during the screening of the film “Patrida” at the Greek Cultural Center in Cairo. “Patrida” is one of the third-year students’ graduation projects from the Radio Department, supervised by Dr. Rana Ehab, media professional Dr. Heba Hamza, and teaching assistant Basant Mohamed in the Radio and Television Department. The film carries a Greek title meaning “Homeland” and explores the connection of several Greek citizens to Egypt as a second homeland, highlighting their human experiences and memories linked to Egyptian society. The event also featured the screening of several other documentary films, followed by a discussion session moderated by film critic Essam Zakaria, with notable attendance from those interested in cultural and artistic affairs. The recognition came in appreciation of the film’s excellence and the team’s role in supporting student creativity and encouraging outstanding graduation projects, especially after the film’s participation in the “Greeks Through Egyptian Eyes” festival, organized by the Greek Cultural Center in cooperation with the Hathor Association for Culture and Arts. The Dean of the Institute affirmed that this honor reflects the importance of cultural cooperation between Egypt and Greece and supports the institute’s direction toward enhancing student participation in international events, thereby enriching their experience and developing their creative skills. She added that the film highlighted the feelings of love and belonging that Greeks hold toward Egypt, emphasizing that their lives have always been divided between Egypt and Greece, with nostalgia continuously drawing them back to Egypt.

The “Rafeeqi” campaign, one of the graduation projects of the Public Relations and Advertising Department at the International Higher Institute of Media, El Shorouk Academy, organized a humanitarian event inside one of the animal shelters as part of its efforts to promote a culture of animal welfare and reinforce values of compassion and responsibility toward voiceless living creatures. The event witnessed the participation of several campaign members, during which the day included providing food and care for the animals inside the shelter, in addition to direct interaction with them. Participants also learned about the nature of work inside shelters and the main challenges they face in providing a safe environment for animals and protecting them from neglect or harm. The day also offered students the opportunity to closely observe the efforts of workers in this field, as well as the importance of community involvement in supporting shelters and ensuring their continued ability to rescue and care for animals in need. Organizers of the campaign emphasized that the “Rafeeqi” initiative stems from a humanitarian message aimed at shedding light on animal rights and promoting compassionate treatment, affirming that animal welfare reflects human awareness and responsibility toward the environment and living beings.

In a new achievement added to its record of success and excellence, several distinguished student productions from the Radio and Television Department have been officially selected and will be screened at the BRICS International Student Film Festival, held in Cairo from May 10 to 14, 2026, featuring a wide range of student films from various countries around the world. This accomplishment crowns the students’ continuous efforts and creativity in producing media and cinematic content that reflects a professional standard and a contemporary artistic vision, enabling them to compete internationally among elite student productions worldwide. Prof. Dr. Fatma Shaban, Head of the Radio and Television Department, expressed her pride in this achievement, emphasizing her continuous commitment to supporting young talents and providing a learning environment that fosters innovation and creativity, contributing to preparing media professionals capable of competing both locally and globally. The selected works are scheduled to be screened as part of the festival program, offering students the opportunity to engage with an international audience and specialized jury panels in an enriching experience that enhances their artistic and professional journey, and reflects the growing prominence of the department’s students in the media and film scene

El Shorouk Academy will present the theatrical performance “Shababik” on Sunday and Monday, May 10 and 11, 2026, at 1:00 p.m. on the stage of the International Higher Institute of Media, as part of the activities of the academy’s theatrical troupe. The performance is written and directed by theater director Mohab Reda and is based on a text inspired by the work “Al-Mahzala Al-Ardiyya” by renowned Egyptian writer Youssef Idris. The play addresses the issue of inheritance and the family conflicts that emerge following the death of a father or head of household, while highlighting the importance of preserving family bonds in the face of material disputes. Mohab Reda stated that the production is part of an artistic project aimed at discovering and developing young talents within the academy by training students in theatrical performance and the creation of integrated stage productions that combine concept and directorial vision. He added that the academy’s theater troupe participates annually in the competition organized by the Egyptian Ministry of Higher Education, noting that the troupe has won more than 60 awards over the past years at the level of Egyptian universities and institutes, including first-place awards in acting, directing, and stage décor. He further explained that a number of the troupe’s graduates are currently working in the fields of acting, directing, editing, and music production within the artistic industry, emphasizing that the primary objective of this experience is to prepare a theatrical generation capable of creativity and professional competition.

The International Higher Institute of Media at El Shorouk Academy hosted the activities of its Fifth Employment Forum under the slogan “Together for a Better Future,” with broad participation from press, media, and advertising institutions, reflecting the institute’s commitment to supporting its students and graduates and preparing them for the labor market. Institutional Support and an Integrated Vision Dr. Sohair Saleh Ibrahim, Dean of the Institute, affirmed that the forum represents one of the most important annual events organized by the institute, given the valuable opportunities it provides for direct communication between students and media institutions. She stressed that education is no longer limited to the academic aspect alone, but has become increasingly dependent on integrating theoretical study with practical application. She noted that organizing the forum comes within the framework of building strategic partnerships with professional institutions, contributing to the preparation of graduates who possess the required skills and expertise. She also highlighted the importance of the cooperation protocols signed on the sidelines of the forum in supporting training and employment opportunities. For his part, Major General Dr. Ahmed Abdel Rahim, Chairman of El Shorouk Academy, emphasized that the academy places linking education with labor market needs among its highest priorities. He pointed out that such events represent a genuine bridge between education and employment and contribute to preparing competitive media professionals. Five Specialized Training Workshops On the sidelines of the forum, the International Higher Institute of Media organized five specialized training workshops aimed at developing students’ professional skills. Events Management Workshop The workshop provided practical insights into planning and implementing professional events, with a focus on time management and attention to detail to ensure the success of any media or marketing event. Advanced Digital Skills for Media Graduates Workshop This workshop addressed the key challenges and opportunities within the digital labor market and focused on developing skills related to modern platforms and digital content creation. Journalistic Coverage of Refugee Issues Workshop The session highlighted the professional and humanitarian standards required when covering sensitive issues, emphasizing the importance of accuracy and objectivity. Morning Talk Show Production Techniques Workshop The workshop reviewed the mechanisms of preparing and producing morning television programs, from conceptualization to live on-air execution, while presenting practical studio experiences. Content Writing Between Screenwriting and Program Writing Workshop (Online) This workshop focused on the differences between various writing styles and how to formulate engaging content suitable for diverse media platforms. Experts’ Messages: Experience, Awareness, and Goal Setting During the forum, several experts and specialists delivered direct messages to students. Ahmed Reda emphasized the importance of gaining practical experience and making full use of training opportunities, stressing the need to employ artificial intelligence correctly, in addition to maintaining flexibility and acquiring multiple skills to keep pace with labor market developments. Director Ragab Abou El Ela highlighted the importance of defining professional goals at an early stage, affirming that students should determine their career paths accurately during their years of study rather than postponing self-discovery until after graduation, which may result in wasted opportunities and time. Meanwhile, Heba El Sadeq, Chairwoman of Rose Al-Youssef Foundation, affirmed that media is both a mission and a responsibility, stressing that “the integrity of the word” represents the true foundation of journalistic work, alongside the importance of having a clear goal and believing in it to achieve success. In the same context, Taha Farghaly, Editor-in-Chief of Dar Al Hilal, explained that major press institutions consistently open their doors to students for training and experience-building opportunities, emphasizing the importance of benefiting from these opportunities to establish a strong professional career path. Ahmed Embaby, Editor-in-Chief of Rose Al-Youssef, pointed to the gap between academic study and practical application, emphasizing that the first step toward working in media begins with “mastering reading” and understanding content before producing it. Inspiring Alumni Experiences The forum also witnessed the participation of several institute graduates who shared their professional experiences. Bassant El Daly emphasized the importance of self-confidence and continuous readiness for opportunities, noting that success requires patience and determination despite challenges. Likewise, Ahmed Aziz stressed the importance of utilizing the study period to build practical experience, affirming that the labor market no longer depends solely on academic degrees, but increasingly values acquired skills and professional expertise. A Conclusion Reflecting the Success of the Experience The forum concluded with honoring the participating institutions in recognition of their role in supporting the educational process and providing training and employment opportunities, in a scene that reflected the success of the forum in achieving its objectives. This event reaffirmed that the International Higher Institute of Media at El Shorouk Academy is steadily moving toward building an integrated educational model that connects academic study with labor market requirements while equipping its students with genuine tools for success in the media field.

The International Higher Institute of Media at El Shorouk Academy witnessed the signing of a joint cooperation protocol with Rose Al-Youssef Foundation on the sidelines of the Fifth Employment Forum, in a step aimed at strengthening integration between academic and media institutions. The cooperation protocol was signed by Dr. Sohair Saleh Ibrahim, Dean of the International Higher Institute of Media, and Heba El Sadeq, Chairwoman of Rose Al-Youssef Foundation, in the presence of Major General Dr. Ahmed Abdel Rahim, Chairman of El Shorouk Academy; Dr. Mohamed Shoman, Vice Chairman of the Academy; Dr. Elham Younes, Vice Dean of the Institute; journalist Ahmed Embaby, Editor-in-Chief of Rose Al-Youssef Magazine and Portal; and Dr. Ramy Atta Sedik, Head of the Journalism Department. The protocol includes strengthening cooperation in the fields of education, training, and professional development, providing students with practical opportunities within the prestigious media المؤسسة while contributing to the enhancement of their skills in line with the requirements of the modern media labor market. Following the signing ceremony, Major General Dr. Ahmed Abdel Rahim and Dr. Mohamed Shoman presented the academy’s shield to Rose Al-Youssef Foundation in recognition of its historical and influential role in supporting Egyptian journalism. The protocol aims to support the educational and training process for institute students by providing field training opportunities within media institutions, in addition to exchanging professional expertise and organizing specialized workshops that contribute to enhancing students’ competencies and preparing them for the labor market. The cooperation also includes implementing joint projects in the fields of media and journalistic production, allowing students direct exposure to real working environments and enabling them to acquire practical skills aligned with modern developments in the media industry. The signing of this protocol comes within the framework of the institute’s commitment to building strategic partnerships with leading media institutions, contributing to the development of media education, linking academic study with practical application, and opening broader horizons for students and graduates in the fields of training and employment.

The annual orientation activities of the Department of Digital Radio and Television Production at the International Higher Institute of Media, El Shorouk Academy, officially launched today, Sunday, May 3, 2024, with student participation and practical activities in the fields of radio, television, and digital media production. The orientation day featured a series of events and training workshops aimed at developing students’ skills and providing them with the opportunity for hands-on experience in a real production environment, under the supervision of Dr. Fatma Shaaban, Head of the Department, and faculty members, including Dr. Lamia Soliman, who oversees the practical aspects of the workshops, particularly podcast production sessions from writing to execution. The event also included interactive sessions with several actresses, including Lina Sofia, Nancy Salah, and Elham Wagdy, who shared their artistic experiences in drama and cinema and offered advice to students on how to enter the artistic field and develop creative skills. Participants emphasized the importance of such events in linking academic study with practical application, and in providing students with direct experience that helps prepare them for the labor market in the fields of media and artistic production.

The drama production project discussions at the International Higher Institute of Media, El Shorouk Academy, witnessed the honoring of actor Tarek El Ebiary in recognition of his participation, attendance, and support for students during the event. The ceremony was held in the presence of senior leadership from El Shorouk Academy, including Major General Dr. Ahmed Abdel Rahim, Dr. Mohamed Shoman, Dr. Sohair Saleh Ibrahim, Dr. Elham Younes, Dr. Fatma Shaaban, and Dr. Nesreen Abdelaziz, who teaches the “Drama Production” course. Tarek El Ebiary expressed his happiness with the honor, praising the quality of students’ projects and the creative ideas they presented, which reflect strong artistic awareness and a distinctive youthful vision. He emphasized the importance of supporting and nurturing young talents to meet the demands of the labor market. The recognition comes as part of El Shorouk Academy’s commitment to strengthening communication between students and industry professionals, while supporting the practical and applied aspects of the educational process.

The annual exhibition of the Public Relations and Advertising Department at the International Higher Institute of Media, El Shorouk Academy, officially launched today, Tuesday, featuring graduation projects alongside a photography exhibition highlighting Egypt’s tourism treasures. The exhibition showcased outstanding graduation projects by fourth-year students, as part of the department’s commitment to supporting practical training and linking academic study with the requirements of the labor market. This year’s event included participation from a group of sponsoring companies supporting graduation projects in an integrated experience that combines creativity and practical application, allowing students to present their ideas and projects to industry stakeholders and professionals. The participating sponsors included Red Bull, Penduline + Beauty Lab, Unicafe, Menna Store, T-Shirts, El-Mokhtaber, Zeina Accessories, Glow Lips, Kellogg’s Noodles, Kolagra, Yassin Influencer, and Sunsilk. The exhibition also featured a dedicated photography section as part of the Social Marketing and Practical Training courses, where students presented creative visual works highlighting Egypt’s tourism treasures, reflecting the country’s rich and diverse attractions. The event was attended by students, professionals in the field of public relations and advertising, and representatives of participating companies. Organizers emphasized that the exhibition aims to support young talents, provide them with a platform to showcase their work, and facilitate the exchange of expertise, ultimately preparing graduates capable of competing in the labor market.

A number of prominent sports media figures affirmed that genuine success in the media industry is not achieved through favoritism or personal connections, but rather through hard work, credibility, responsibility, and commitment to professional ethics. They emphasized that media is a powerful message capable of either building public awareness or undermining it, depending on how it is used. These remarks came during a seminar organized by the International Higher Institute of Media at El Shorouk Academy under the title “Sports Media: Responsibility and Influence.” The seminar featured sports commentator Bilal Allam, media personality Karim Ramzy, host of the program “Men Cairo” on ON Sport, and journalist Ahmed Abdelbaset, Editor-in-Chief of the program “El Kora Ma’a Fayek.” The event was attended by academy officials, faculty members, and students. In his speech, sports commentator Bilal Allam stated that the media field has become increasingly accessible to young people due to the remarkable development of communication technologies and modern social media platforms. He explained that media students today have broader opportunities to enter the labor market and build successful professional careers. He noted that audiences respect media professionals who are honest, accurate, and professionally confident, stressing that success is not solely linked to fame, but rather to a journalist’s ability to earn the trust of the public. He further explained that media possesses immense power and can serve as a tool for construction and enlightenment, but may also become dangerous if misused. He stressed that media responsibility extends beyond sports media to all fields of communication. “Allam added that the true limit of freedom is honesty, while the true limit of professionalism is ethics,” emphasizing that ethical commitment remains the fundamental guarantee for a media professional’s continuity and success. For his part, media personality Karim Ramzy stated that many young people believe those working in media reached their positions through favoritism, noting that such a belief can become a psychological barrier that prevents individuals from trying, improving, and developing themselves. He explained that success can only be achieved through perseverance, diligence, and self-belief, affirming that faith in God and serious effort open doors that no connections or personal favors can provide. Ramzy also stressed that responsibility precedes influence, explaining that every word or piece of information delivered by a media professional has a direct impact on audiences. Therefore, journalists and presenters must demonstrate accuracy, discipline, and professional integrity. He added that media professionals operate under constant pressure and are often exposed to criticism and attacks from different audiences, particularly in the sports sector, yet they continue to perform their duties with professionalism and impartiality. Addressing the role of social media, he explained that these platforms have become an integral part of the media landscape. However, he stressed that they should not lead or dictate traditional media decisions, but rather be utilized only for their positive aspects. He further stated that media professionals may sometimes be required to go against public opinion when truth demands it, even if this exposes them to criticism, because loyalty must ultimately remain with the truth alone. In the same context, journalist Ahmed Abdelbaset reviewed his professional journey, affirming that his career began with a simple dream of working in journalism and that he went through difficult stages before reaching his current position. He explained that after graduation he worked in several jobs to secure an income while continuing to pursue his passion for journalism until the opportunity arose that launched his media career. He noted that his first salary was extremely modest, which forced him to work multiple jobs simultaneously. However, he emphasized that this stage helped shape his spirit of diligence, discipline, and responsibility. Abdelbaset stressed that one of the most important lessons he learned throughout his career is that news is a trust and that words carry great responsibility. He explained that genuine journalists exert tremendous effort to obtain accurate information that serves the public interest. He added that rushing to publish news solely for the sake of exclusivity may ultimately harm the journalist, whereas building a respected professional reputation requires patience and a cumulative record of credibility and trust. The speakers concluded by addressing direct messages to students, encouraging them to remain ambitious, reject the idea that success depends on favoritism, and rely instead on education, specialization, and continuous self-development. They affirmed that media requires talent, culture, and integrity above all else. The seminar concluded with the assertion that the future of media belongs to those who demonstrate the highest levels of professionalism and commitment, and that true success ultimately belongs to those who respect their mission and believe in the value and influence of the spoken and written word within society.

Veteran actor Khaled Zaki expressed his great pleasure in participating in the activities of the El Shorouk Festival for Media Students’ Creativity, praising the warm reception and the high level of organization at El Shorouk Academy and the International Higher Institute of Mass Communication. The actor extended his thanks and appreciation to the academy’s administration and the organizers of the festival, wishing them continued success and prosperity in the upcoming editions. He also conveyed his greetings to a number of the academy’s leaders in recognition of their role in supporting student and media activities. He praised Ms. Yasmine Khamis, Ms. Farida Khamis, Major General Dr. Ahmed Abdel Rahim, Dr. Mohamed Shouman, Dr. Soheir Saleh, Dean of the International Higher Institute of Mass Communication and President of the Festival, Dr. Elham Younes, Vice Dean of the Institute and Vice President of the Festival, and Dr. Nesreen Abdel Aziz, Executive Director of the Festival, commending their efforts in presenting the event at such a distinguished level. He affirmed that the advanced architectural standards, cleanliness, and precise organization he witnessed within the academy reflected a state of discipline and professionalism, noting that he observed clear attention to every detail contributing to the creation of a sophisticated and motivating educational environment for students. He added that this level of organization and discipline positively impacts students both administratively and aesthetically and contributes to preparing a more aware and creative generation of media professionals. Khaled Zaki concluded his remarks by emphasizing that what he witnessed at the academy represented a distinguished experience worthy of praise, expressing his hopes for continued success and development in future festivals and activities, further strengthening the academy’s role as an important platform for preparing media professionals.

The Chairman of the Board of Directors of Shorouk Academy, Major General Dr. Ahmed Abdel Rahim, along with Dr. Mohamed Shoman, Vice Chairman of the Board of Directors of Shorouk Academy, Dr. Soheir Saleh Ibrahim, Dean of the International Higher Institute of Media at Shorouk Academy and President of the festival, and Dr. Elham Younes, Vice Dean of the institute and Vice President of the festival, honored the media personality and artist محمد نشأت, presenter at Radio 9090, and director مايا أشرف زكي, director of the TV series “Maximum Limit,” on the sidelines of the training workshops accompanying the 10th Shorouk Festival for Media Students’ Creativity. The honor came in recognition of their outstanding participation in delivering specialized training workshops for media students. Mohamed Nashaat presented a workshop titled “Content Creation and the Art of Influence,” while Maya Ashraf Zaki delivered a workshop on “Television Directing between Creativity and Technology.” The festival administration emphasized that hosting and honoring prominent professional figures reflects its commitment to connecting students with real-world industry experience and providing them with opportunities to benefit from successful careers in the fields of media and production. The 10th Shorouk Festival for Media Students’ Creativity continues its activities through a series of workshops, seminars, and competitions aimed at developing students’ skills and refining their professional and creative abilities.

Dr. Soheir Saleh Ibrahim, Dean of the International Higher Institute of Media at El Shorouk Academy and President of the 10th El Shorouk Festival for Media Students’ Creativity, affirmed that the festival continues, year after year, to consolidate its position as a genuine platform for discovering young media talents and enhancing their ability to keep pace with the rapid developments in the media field. She noted that the tenth edition of the festival has witnessed broad participation reflecting the high level of trust it enjoys, with 26 Egyptian public and private universities taking part this year, in addition to 8 private academies and institutes. A total of 238 media projects are competing across various fields, including radio and television, print and digital journalism, public relations, and digital marketing. She further explained that this year’s edition has gained a distinctive Arab and international dimension through the participation of six universities from the UAE, Jordan, Algeria, Bahrain, and the United Kingdom, contributing to the exchange of expertise and experiences among media students and fostering a positive competitive environment that supports creativity and excellence. Dr. Saleh added that the diversity of submissions underscores the festival’s success in serving as an open space for the exchange of modern media ideas and visions, as well as a platform that enables students to apply their academic and practical skills in producing distinguished work that reflects their awareness of contemporary issues. She also highlighted the participation of a distinguished panel of senior professors, experts, and specialists in judging the entries, all of whom possess high-level professional and artistic expertise, expressing her appreciation for their efforts in supporting and evaluating students’ creative work. Moreover, she affirmed that the festival continues its tradition of selecting an honorary guest who represents significant artistic and cultural value. This year, the renowned actor Khaled Zaki will be honored in recognition of his rich artistic career, during which he presented outstanding works characterized by depth and professionalism, leaving a lasting impact on audiences. She explained that selecting such a prominent figure offers an inspiring model for young media students, embodying the values of purposeful art and responsible creativity, and enhancing their awareness of the importance of producing high-quality content that serves society. Dr. Saleh extended her gratitude and appreciation to those who have supported the academy’s journey, foremost among them the late businessman Mohamed Farid Khamis, in recognition of his contributions to education and culture. She also expressed her appreciation for the continued support of business leaders Yasmine Khamis and Farida Khamis, and their commitment to ensuring the festival is presented in its best form. She كذلك praised the patronage of Major General Dr. Ahmed Abdel Rahim, Chairman of the Academy’s Board of Directors, for his continuous follow-up on all festival details, as well as the support of Dr. Mohamed Shoman, Vice Chairman, for all institute activities. Finally, she extended her greetings to all participants, including deans of media faculties, experts, and guests, as well as the festival secretariat, its specialized committees, and the institute’s faculty members, teaching assistants, and administrative staff, in appreciation of their significant efforts in making this event a success—an event that represents a prominent milestone in the field of media education.

Under the patronage and in the presence of business leaders Yasmine Khamis and Farida Khamis, and under the supervision of Major General Dr. Ahmed Abdel Rahim, Chairman of the Board of Trustees of El Shorouk Academy, and Dr. Mohamed Shoman, Vice Chairman, the International Higher Institute of Media is organizing the 10th edition of the El Shorouk Festival for Media Students’ Creativity. The event will take place on April 19 and 20 at the Shorouk Media Theatre, with the participation of a distinguished group of media professionals and public figures. This year’s edition is named in honor of the esteemed actor Khaled Zaki. Dr. Soheir Saleh, Dean of the Institute and President of the Festival, affirmed that this edition represents a continuation of a series of successive successes, noting that the festival has witnessed remarkable expansion in participation year after year. This growth reflects the increasing confidence of Egyptian, Arab, and international universities in El Shorouk Academy and the International Higher Institute of Media. She added that selecting Khaled Zaki as the guest of honor for the tenth edition comes in recognition of his prominent artistic stature and his rich career filled with distinguished works that have left a lasting impact on Egyptian and Arab audiences. She emphasized that presenting successful and influential role models to students is one of the festival’s key objectives, as it inspires youth and motivates them toward creativity and excellence. Dr. Saleh further explained that this year’s festival features broad participation, including 32 Egyptian and Arab public and private universities, in addition to 8 private academies and institutes, with a total of 238 media projects competing across radio and television, print and digital journalism, public relations, and digital marketing. This diversity adds a significant Arab and international dimension to the festival, enhancing the exchange of expertise and experiences among media students from different countries, while fostering a positive competitive environment that supports innovation and keeps pace with developments in the media industry. She stressed that this wide diversity of participation reflects the distinguished status the festival has achieved and reinforces its role as a genuine platform for discovering young media talents, as well as an open space for exchanging modern ideas and visions in the media field. For her part, Dr. Elham Younes, Vice Dean of the Institute and Vice President of the Festival, confirmed that the festival’s judging panels include a distinguished group of media professionals and experts. The radio and television projects jury features prominent figures such as Dr. Gamal El Shaer, Dr. Hayat Abdoun, Taher Abu Zeid, director Magdy Abu Amira, veteran actor Dr. Ayman El Shewy, director Amr Abdeen, Adel El Absawy, Saeed El Shimi, and Yasser El Zayat. The public relations projects jury includes experts in advertising and marketing such as Dr. Mohamed Yassin, Marwa Amin, Karima Awad, Dr. Halim Abu Youssef, Sherine El Tohamy, and Amr Nada. Meanwhile, the journalism projects jury comprises writer Ahmed Ayoub, journalist Mahmoud Bassiouny, and journalist Mohamed Abdel Rahman. In celebration of the festival’s guest of honor, Khaled Zaki, Dr. Younes noted that the Institute has produced a documentary film highlighting his artistic career through the Media Production Unit. In addition, a comprehensive promotional video showcasing selected highlights from participating works has been prepared, along with an introductory promo for the judging panels. The festival will also feature the publication of a book documenting the artistic journey of Khaled Zaki, covering the أبرز milestones of his career and his contributions to cinematic and television drama, reflecting a rich artistic legacy spanning many years of creativity.

The first day of the workshop titled “Common Linguistic Errors: How to Avoid and Correct Them?” witnessed a highly interactive atmosphere, organized by the Radio and Television Department at the International Higher Institute of Media, with broad participation from media students who showed remarkable enthusiasm for developing their linguistic and professional competencies. The workshop was inaugurated in the presence and under the guidance of the prominent broadcaster and academic Hassan Madni, former President of both the General Program Network and the Holy Qur’an Network. The event was transformed from a traditional lecture into an enriching training experience that combined correcting common linguistic errors with refining presentation and delivery skills, thereby strengthening the essential tools of a professional media practitioner. The workshop also witnessed notable engagement from students, who actively participated and benefited from the expertise presented, reflecting their strong commitment to excellence and continuous academic and professional development. The organizers emphasized that the workshop aims to prepare media professionals capable of expressing themselves confidently and writing with professionalism, contributing to the formation of a new generation of qualified media practitioners equipped to meet the demands of the labor market and the evolving media industry.

The Department of Public Relations and Advertising at the International Higher Institute of Media, El Shorouk Academy, organized a field visit for its students to El Nasr Automotive Manufacturing Company, as part of its efforts to support the practical dimension of the educational process and enhance students’ awareness of the history of national industry. The company welcomed the institute’s delegation, which included a number of faculty members and a distinguished group of students, under the supervision of Dr. Rasha Hegazy, Head of the Public Relations and Advertising Department, and led by Dr. Soheir Saleh Ibrahim, Dean of the International Higher Institute of Media. The visit aimed to provide students with insights into the company’s long-standing legacy and its role in supporting and advancing the industrial sector in Egypt. During the tour, students were introduced to the latest production lines, as well as the company’s ongoing development and modernization systems. They also explored a range of new products that reflect a forward-looking vision toward a more advanced and sustainable industrial future. This visit comes within the framework of El Shorouk Academy’s commitment to linking academic study with practical application, thereby contributing to the preparation of media professionals capable of understanding labor market demands and engaging effectively with various productive sectors. Moreover, the visit reflects the commitment of El Nasr Automotive Manufacturing Company to supporting younger generations and contributing to their academic and professional development, enhancing the prospects of preparing a generation capable of contributing to the trajectory of industrial development.

The Journalism Department at the International Higher Institute of Media organized a specialized training workshop on journalistic writing, delivered by Tarek Mohie, Editor-in-Chief of the news website “Shorouk Net.” The workshop comes as part of the department’s commitment to developing students’ skills and preparing them for the media labor market. The workshop witnessed notable attendance from students of the department and covered a range of key topics in journalistic writing. These included techniques for news writing, principles of crafting compelling headlines, as well as standards of accuracy and objectivity in reporting information. The lecturer also shared his professional experience in journalism, highlighting the أبرز challenges facing journalists in the digital age, methods of التعامل with various sources of information, and the importance of adhering to professional ethics. Students actively engaged with the workshop through questions and discussions, contributing to a dynamic training environment that combined both theoretical and practical aspects, particularly through hands-on exercises in writing news stories and reports. This workshop is part of a series of activities organized by the Journalism Department aimed at enhancing students’ capabilities and developing their professional skills in line with the rapid advancements in the media field.

The Journalism Department at the International Higher Institute of Media, El Shorouk Academy, organized a specialized training workshop titled “AI-Powered Content Production and Digital Influence” as part of its ongoing efforts to enhance students’ skills and keep pace with the latest developments in the media field. The workshop was delivered by Dr. Mona El-Husseini, Lecturer in the Journalism Department, under the supervision of Dr. Rami Atta Sedik, Head of the Department. It aimed to introduce students to the latest tools and techniques for content production using artificial intelligence, while also exploring the mechanisms of building digital influence across various platforms. This contributes to preparing media professionals capable of engaging effectively with the rapid transformations of the digital age. The workshop witnessed notable student engagement, as participants received hands-on training on a range of AI-based programs and applications. In addition, they experienced Virtual Reality (VR) technology, which provided them with a deeper understanding of the expanding technological horizons in the media sector. This event was held under the patronage of Dr. Soheir Saleh Ibrahim , Dean of the Institute, as part of El Shorouk Academy’s commitment to developing its students’ capabilities and preparing them for the media job market through a modern educational environment that keeps pace with global advancements in the media industry.

The Cinema Club at the International Higher Institute of Media, El Shorouk Academy, organized a field visit for institute students to the Egyptian Cinema Museum, as part of the club’s commitment to enhancing the practical dimension of education, bridging academic study with real-world experience, and introducing students to the history of Egyptian cinema and its role in shaping cultural and artistic awareness. Dr. Nesreen Abdel Aziz, Professor of Media at the Radio and Television Department and Director of El Shorouk Cinema Club, stated that the visit was organized ضمن the club’s plan to broaden students’ perspectives and expose them to living examples of cinematic heritage. She added that students from different academic years participated in the visit. She explained that the Egyptian Cinema Museum is considered the first private museum dedicated to preserving cinematic heritage. It houses a rare collection of artifacts documenting the development of the seventh art in Egypt, from black-and-white films to modern productions such as The Blue Elephant. The museum also includes rooms dedicated to major directors and cinematographers, among them a room named after director Youssef Chahine, which features one thousand cameras, in addition to vintage film cameras, original posters, costumes, and accessories from classic-era films. This provides a rich visual experience that reflects the history of Egyptian cinema. It is worth noting that the museum, located in Dokki on Mohi El-Din Aboul Ezz Street, was established with the aim of collecting and preserving this scattered heritage for future generations. The museum is also associated with initiatives dedicated to safeguarding cinematic heritage, led by a number of figures interested in this field, most notably producer Hisham Ibrahim Soliman, President of the National Festival of Egyptian Cinema, member of the Cinema Committee at the Supreme Council of Culture, and Chairman of Hama Film Productions, who supports a cultural project aimed at preserving the memory of Egyptian cinema. The visit also included an interactive lecture delivered by Hisham Soliman to El Shorouk Media students, focusing on how to develop a dramatic idea that can be transformed into a cinematic work, in addition to methods of fostering critical thinking among young people. The visit was organized by the Cinema Club under the leadership of Dr. Nesreen Abdel Aziz, with the participation of Mayar Ehab, the club coordinator

El Shorouk Academy is set to host the distinguished actor Khaled Zaki as the Guest of Honor of El Shorouk’s 10th Festival for Media Students’ Creativity, which will be held on April 19 and 20, 2026. The festival continues to establish itself as a leading platform dedicated to supporting student talent and fostering media creativity. Year after year, the festival carries forward its successful legacy, preserving its tradition of honoring guests who represent exceptional artistic and cultural stature. This year’s tribute celebrates a remarkable artistic icon whose career has been marked by a rich legacy of creativity and contribution to both drama and cinema. Khaled Zaki is widely recognized as one of the leading figures in Egyptian arts. Over the course of his distinguished career, he has presented outstanding performances defined by depth, professionalism, and versatility, portraying a wide range of memorable characters that have left a lasting impact on audiences across Egypt and the Arab world. His composed yet powerful screen presence has made him a beloved and respected name in the industry. The choice of such an esteemed artistic figure reflects the festival’s commitment to presenting inspiring role models for young people, promoting the values of purposeful art and responsible creativity, and helping to cultivate artistic and cultural awareness among media students.

​On Tuesday evening, El Shorouk Academy organized its annual Iftar ceremony in a Ramadan atmosphere characterized by camaraderie and a spirit of togetherness. The event saw the participation of the Academy’s leadership, faculty, administrative staff, and students, in a scene that reflected the profound bonds within the academic community. ​The organization of this ceremony aligns with the Academy’s strategy to consolidate the values of communication and teamwork while building bridges of rapport between students and their professors. This approach aims to foster a positive educational environment that supports creativity and student activities. ​The event was attended by Major General Dr. Ahmed Abdel Rahim, Chairman of the Board of El Shorouk Academy, and Dr. Mohamed Shoman, Vice Chairman of the Board. Also in attendance were the deans of the three institutes: the Higher Institute of Engineering, the Higher Institute of Computers and Information Technology, and the International Higher Institute of Media, alongside vice-deans, heads of departments, faculty members, and the assistant staff. ​The ceremony saw extensive participation from students across the three institutes, who were keen to attend an occasion that has become a cherished annual tradition. This tradition reflects the "one-family" spirit that distinguishes the Academy and reinforces feelings of belonging and institutional pride. ​During the event, the Academy’s leadership affirmed that the communal Iftar transcends being a mere social occasion; rather, it serves as a clear message that human relations are a fundamental pillar in building a cohesive academic community. They emphasized their commitment to continuing such initiatives that deepen the bonds of connection within the campus.

El Shorouk Academy – The International Higher Institute of Media (IHMI) invites you to participate in the 10th Shorouk Festival for Media Student Creations This is your real opportunity to showcase your graduation project before a distinguished panel of academics and media professionals, and to compete for the best works in the following categories: Short Films – Documentaries – Radio & Television Programs – Podcasts – Animation – Media & Advertising Campaigns – Digital & Print Journalism – Digital Applications – and more. Submission Deadline: January 30, 2026 Festival Date: February 3, 2026, at the International Higher Institute of Media Theater, El Shorouk Academy. Submission Details: All projects (except for printed materials) should be submitted on a flash drive at the Institute’s headquarters or by sending the content link via email to: Info@sha.edu.eg Join now and let your project reach the world

The Ministry of Culture honored, on Thursday evening, the student filmmaking team from the International Higher Institute of Media at El Shorouk Academy for their film "Hai Filastin" (Palestine Neighborhood). The film was awarded the State Encouragement Award in the Social Sciences category during the Egyptian Culture Day festivities. The ceremony was held in the presence of Dr. Ahmed Fouad Hanno, Minister of Culture, along with a large gathering of prominent artists, intellectuals, and media figures. The film "Hai Filastin" was produced under the supervision of Dr. Aya Yehia, Lecturer in the Radio and Television Department at the International Higher Institute of Media; Dr. Fatima Al-Zayyat, Assistant Lecturer in the same department; and media professional Dr. Dina Fikri. During his speech, Dr. Ahmed Fouad Hanno, Minister of Culture, emphasized that "Culture Day" represents a recurring national occasion reflecting the State's deep belief in the role of culture as a soft power capable of protecting identity, shaping awareness, and instilling hope in society. He noted that the land of Egypt, which birthed civilization, continues to cultivate art and creativity, planting the spirit of life and innovation in its children. The celebration was attended by several ministers, cultural leaders, and public figures, including Dr. Ashraf Sobhy, Minister of Youth and Sports, and Ambassador Wael El-Najjar, Assistant Minister of Foreign Affairs for Cultural Relations, representing the Ministry of Foreign Affairs, Emigration, and Egyptian Expatriates' Affairs. Also in attendance were the legendary composer Omar Khairat, artist Ali El-Haggar, and a distinguished group of intellectuals and creative icons. It is noteworthy that "Culture Day" is an annual celebration held on January 8th of each year. Organized by the Egyptian Ministry of Culture under the auspices of the President of the Republic, it honors creators, intellectuals, and artists who have enriched cultural life and contributed to building awareness and consolidating national identity.

The graduation project "Bahr Podcast" has secured a Special Award in the "Talk Podcast" category at the first-ever University Podcast Festival, held under the theme "A Voice That Changes.. Tales to Combat Violence Against Women." The three-day event (December 7–9) was a collaborative effort between the Faculty of Mass Communication at Ahram Canadian University (ACU), Flamingo Digital Solutions, and the Digital Media School. The Creative Minds Behind the Success The winning project was produced and executed by students Habiba Mohamed, Abdelrahman Gamal, Genesenia Tamer, and Eman Ayman. The project was developed under: Academic Supervision: Nevine Heshmat (Assistant Lecturer). Technical Supervision: Dr. Lamiaa Soliman. General Supervision: Prof. Dr. Fatma Shaban (Head of the Radio and Television Department). Under the Auspices of: Dr. Sohair Saleh Ibrahim (Dean of the Institute). Human Stories & Social Impact The award-winning episode shed light on the lived experiences of people with disabilities, showcasing their success stories in overcoming social and psychological challenges. By highlighting their resilience and self-fulfillment, the podcast provided a moving human perspective on inclusion and empowerment. The Vision of "Bahr" Beyond the award, "Bahr" (Arabic for "Sea") aims to present inspiring stories of influential figures, delivering messages of hope and positive energy to the youth. Through deep conversational content, the podcast bridges the gap between human experience and social responsibility, proving the vital role of New Media in driving positive change within society.

Al Shorouk Academy witnessed the honoring of the great artist Kamal Abu Raya in appreciation of his long and distinguished artistic career and his notable contributions to television drama, along side the honoring of the art critic and journalist Mohamed Taeima. Major General Dr. Ahmed Abdel Rahim, Chairman of the Academy's Board of Directors, presented the two esteemed guests with the shields of honor amidst a warm reception. The honoring took place during a symposium organized by the Journalism Department at the Higher International Institute for Media titled "Drama and Reality," which was attended by artist Kamal Abu Raya and critic Mohamed Taeima, along with faculty members and a large number of students. The symposium saw remarkable interaction from the students, who posed a set of questions about the artist's career, artistic transformations, and acting style. The symposium was held at the Al Shorouk Media Theater, in the presence of the Academy's leadership, headed by Major General Dr. Ahmed Abdel Rahim, Chairman of the Board of Directors, Dr. Mohamed Shouman, Vice Chairman of the Board, Dean of the Media Institute Dr. Suhair Saleh Ibrahim, Vice Dean of the Institute Dr. Ilham Younis, Head of the Journalism Department Dr. Ramy Atta Sedeek, in addition to faculty members and students. The symposium was coordinated and its activities organized by Dr. Hend Yehia, Assistant Professor at the Journalism Department, Nermin Naguib, Assistant Lecturer at the Department, Mohamed Wael, Teaching Assistant at the Department, and Abdel Rahman Ibrahim, Editor at "Shorouk Net" website, with wide participation from the Institute's students

The Journalism Department at the International Higher Institute of Media at Al-Shorouk Academy organized a field visit to Al-Masry Al-Youm institution, as part of the joint cooperation protocol between the two parties, under the supervision of Dr. Rami Atta Sadiq, Head of the Journalism Department, and sponsored by Dr. Suheir Saleh Ibrahim, Dean of the Institute. The Al-Masry Al-Youm Training Center welcomed the delegation of Al-Shorouk Academy students, where the students became acquainted with the work environment inside the institution. They toured various journalistic departments, followed the content preparation mechanisms, passing through newsrooms, editing, and montage rooms, up to the stages of publishing on print and digital platforms. The visit comes within the Journalism Department’s plan to introduce students to the practical aspect of the profession and connect them with the real work environment inside major media institutions, contributing to refining their skills and developing their capabilities in the fields of editing, journalistic directing, data journalism, and digital production. The department head affirmed that such field visits enhance students’ readiness for the labor market and provide them with the opportunity to engage directly with real practical experiences, supporting the institute’s academic vision in preparing professional media cadres.

Radio and Television Students at Shorouk Media on a Training Visit to CBC Sofra Channel The Radio and Television Department at the Higher International Institute of Media at Shorouk Academy organized a training visit for students enrolled in the practical training course to CBC Sofra Channel, aiming to enhance their field experience and connect the academic aspect with professional practices within television production environments. During the visit, the students observed behind-the-scenes of the program hosted by media personality Murad Makram, and closely learned about the preparation and execution stages inside the studio, starting from segment preparation, through managing the filming process, to following the operational mechanisms inside the control room. The visit was supervised by Aziza Abu Bakr, the program’s editor-in-chief, who provided a detailed explanation of the nature of work inside the channel and answered students’ inquiries related to television production mechanisms. The visit was part of the practical training course activities under the supervision of Dr. Fatma Shaaban, the department head, with the participation of the department's assistant faculty members, aiming to raise students’ competencies and qualify them to work in the fields of radio, television, and program production.

Shorouk Academy is proud to host the IEEE International Conference on Advanced Information Science and Emerging Technologies (ICAISET’26) this year, featuring a distinguished lineup of international researchers and experts in the fields of information science and technology. The conference serves as an important platform for exchanging expertise and presenting the latest scientific research and innovations in artificial intelligence, big data, and advanced computing. As the official host, Shorouk Academy plays a key role in supporting scientific research and fostering academic collaboration with prestigious international institutions. For more information about the conference, visit the official website: icca-conf.info/icaiset25

The Journalism Department at the International Higher Institute of Media, Al-Shorouk Academy, is organizing a special educational visit for its students to the Grand Egyptian Museum. This initiative reflects the department’s commitment to enriching students’ cultural and practical knowledge and connecting them with Egypt’s major national events and monumental projects. The visit coincides with the official opening of the Grand Egyptian Museum last evening, a global event attended by numerous world leaders, official delegations, and prominent international figures, highlighting Egypt’s cultural status as a cradle of civilization and a center of human heritage. The Grand Egyptian Museum is one of the largest archaeological museums in the world, located near the Giza Pyramids. It houses over 100,000 artifacts representing various periods of ancient Egyptian history. The museum is a monumental national project that embodies Egypt’s vision of preserving human heritage and presenting it to the world in a contemporary manner that blends authenticity with modern technology. This visit is part of the Journalism Department’s plan to broaden students’ cultural and professional horizons, providing them with the opportunity to explore major national experiences that serve as inspiration for young journalists in covering historical events and national projects in a professional manner.

Dr. Suheir Saleh Ibrahim, Dean of the International Higher Institute of Media at Al-Shorouk Academy, emphasized that the title of the seminar “Together… A Day Without Screens” reflects the urgent need for people in today’s era to pause amid the digital flood that has reshaped life, awareness, behavior, and daily interactions. She pointed out that screens, in all their forms, have become humans’ window to the world, their source of knowledge and communication, but at the same time, they have turned into an invisible barrier that isolates people from themselves and their surroundings. This statement was made during the opening speech of the seminar organized by the International Higher Institute of Media at Al-Shorouk Academy, attended by Major General Dr. Ahmed Abdel Rahim, Chairman of the Academy Board, Dr. Mohamed Shoman, Vice Chairman, Dr. Elham Younis, Vice Dean, faculty members, staff, and a wide attendance of students. Also present were Dr. Mona El-Hadidi, member of the Supreme Council for Media Regulation; journalist and film critic Magda Morris; journalist Fathy Mahmoud, head of the Aton Cultural Center; and Soha Saeed, Editor-in-Chief of Radio and Television Magazine. The seminar aimed to discuss the impact of screens on shaping awareness and public opinion, the role of media professionals in guiding digital usage, and restoring genuine human communication. Dr. Suheir Saleh highlighted that the importance of the seminar lies in opening a dialogue on how to balance technology and humanity, emphasizing that technology is a means, not an end, and that humans must remain at the center of the media ecosystem because “the mind leads the machine, not the other way around.” She added that the International Higher Institute of Media believes that media production is not based on technology alone but on human and ethical awareness, noting the institute’s commitment to preparing students who combine academic knowledge, critical thinking, and professional integrity, enabling them to practice responsible media that keeps pace with development without losing its human essence. Dr. Suheir also expressed pride in the presence of distinguished figures from the media and cultural sectors, who have contributed over decades to instilling values of awareness, knowledge, and beauty through responsible speech and a patriotic stance, noting that their participation provides significant intellectual enrichment for media students. She extended her sincere thanks to Major General Dr. Ahmed Abdel Rahim, Chairman of the Academy Board, and Dr. Mohamed Shoman, Vice Chairman, for their continuous support of scientific and cultural activities aimed at expanding media students’ horizons and fostering a generation with critical insight and professional responsibility toward societal issues. She concluded her speech with a message to media students: “The call for a ‘Day Without Screens’ is not an invitation to withdraw from reality, but a call to reflect on ourselves, review the content we consume and the media messages we produce, and give our minds a chance to rest and our hearts room for genuine human interaction away from virtual noise. True media brings people together rather than isolating them, and technology must remain a tool for elevating the human mind, not confining it within the screen.”

The Journalism Department at the International Higher Institute of Media, Al-Shorouk Academy, organized a special educational visit for the institute’s students to the Grand Egyptian Museum. This initiative is part of the department’s commitment to enriching students’ cultural and practical knowledge, while connecting them with the most prominent national events and monumental developmental projects taking place in Egypt.
The visit coincided with the official inauguration of the Grand Egyptian Museum yesterday evening, a global event attended by numerous world leaders, official delegations, and prominent international figures, highlighting Egypt’s cultural significance as the homeland of human heritage and the cradle of civilization and history.
The Grand Egyptian Museum is one of the largest archaeological museums in the world, located near the Giza Pyramids. It houses over 100,000 artifacts representing various periods of ancient Egyptian history. The museum is a monumental national project that reflects Egypt’s vision of preserving human heritage and presenting it to the world in a contemporary style that combines authenticity with modern technology.
This visit is part of the Journalism Department’s plan to broaden students’ cultural and professional horizons and to provide them with the opportunity to observe major national initiatives firsthand—experiences that inspire young journalists to cover historical events and national projects professionally.

The Higher International Institute of Media at Al-Shorouk Academy hosted Major General Nabil Abu El-Naga, founder of the Strategic Unit 999 Thunderbolt Forces and recipient of the Military Star Medal, on Wednesday, October 15, in a seminar titled “October War: The Epic of Crossing and Heroism.” The seminar was presented by media professional Dr. Ayman Al-Adly at the institute’s theater. The seminar was attended by Major General Dr. Ahmed Abdel Rahim, Chairman of Al-Shorouk Academy Board of Trustees, Vice Chairman Dr. Mohamed Shoman, Dean of the Higher International Institute of Media Dr. Soheir Saleh Ibrahim, Dean of the Higher Institute of Engineering Dr. Hossam El-Desouky, Dean of the Higher Institute of Computers Dr. Mohamed Salah El-Din, Vice Dean of the Higher International Institute of Media Dr. Elham Younis, department heads, faculty members, administrative staff, and a group of students from the institute. Dr. Soheir Saleh, Dean of the Institute, welcomed Major General Nabil Abu El-Naga, praising his achievements and role in the October War as one of its heroes. She also expressed her appreciation for the Egyptian army and the victories and accomplishments it has achieved throughout history. Major General Dr. Ahmed Abdel Rahim, Chairman of the Academy, delivered a speech expressing deep appreciation for Major General Nabil Abu El-Naga and the heroism he demonstrated during the October War. During his speech, Major General Abu El-Naga explained the operation he carried out at dawn on Thursday, October 11, 1973. He received orders to move toward the Gulf of Suez to monitor the battlefield situation after heavy clashes that had started the previous Saturday. He noted that the area was filled with tanks and half-tracked vehicles under acacia trees, preparing for an Israeli counterattack. On the sidelines of the seminar, a musical ensemble from the Egyptian Opera performed patriotic musical pieces in harmony with the event’s atmosphere. Major General Nabil Abu El-Naga was honored and presented with the academy’s shield, and the musical ensemble was also recognized for their performance.

The Higher International Institute of Media at Al-Shorouk Academy honored the journalist and renowned writer Mohamed Salmawy by naming the 13th graduating class of the institute after him, in recognition of his journalistic and literary career and his status as a prominent figure in journalism and media in Egypt and the Arab world. The graduation ceremony was held under the patronage of Dr. Ayman Ashour, Minister of Higher Education and Scientific Research, and attended by Major General Dr. Ahmed Abdel Rahim, Chairman of Al-Shorouk Academy Board of Trustees; Dr. Mohamed Shoman, Vice Chairman of the Board; Dr. Soheir Saleh Ibrahim, Dean of the Institute; Dr. Hossam El-Desouky, Dean of the Higher Institute of Engineering; Dr. Mohamed Salah El-Din, Dean of the Higher Institute of Computers and Information Technology; faculty members and their assistants; as well as a number of prominent figures in culture, journalism, and media. The institute prepared a documentary film about the writer Mohamed Salmawy, directed by Dr. Elham Younis, Professor of Radio and Television and Vice Dean of the Institute. In addition, a book titled “Mohamed Salmawy: A Journey of Words and a Path of Creativity” was published, prepared by Dr. Rami Atta Sadeq, Professor and Head of the Journalism Department at the institute, along with researchers Rasha Ismail and Jihad Adel.

The Higher Institute of Engineering at Al-Shorouk Academy witnessed the graduation ceremony of the Chemical Engineering Department students, attended by Major General Ibrahim Saber, Governor of Cairo; Major General Tarek El-Shazly, Governor of Suez; Major General Akram Galal, Governor of Ismailia; Engineer Karim Sherif Ismail, son of former Prime Minister Engineer Sherif Ismail; Ms. Farida Mohamed Khamis; Major General Dr. Ahmed Abdel Rahim, Chairman of Al-Shorouk Academy Board of Trustees; Dr. Mohamed Shoman, Vice Chairman of the Board; and the deans of the three institutes. The ceremony took place in an atmosphere of joy and pride in the graduates’ achievements, as they prepare to embark on a new phase in their professional lives. It is noteworthy that Al-Shorouk Academy published a book about Engineer Sherif Ismail, former Prime Minister of Egypt, who is the symbolic namesake of the Higher Institute of Engineering’s graduating class for the academic year 2024–2025.

Prof. Dr. Soheir Saleh Ibrahim, Dean of the Higher International Institute of Media at Al-Shorouk Academy, announced the start of the second-round exams for the academic year 2024/2025. The exams will begin on Sunday, September 7, and continue until Tuesday, September 9, at the institute’s premises. According to the announced schedule, exams will be held daily from 10:00 AM to 12:00 PM and will cover the courses required by the various departments of the institute. The Exam Administration emphasized the importance of students checking their university email accounts to obtain their seat numbers, exam locations, and instructions governing the examination process. It also stressed the necessity of following the instructions of the committee heads and invigilators to ensure the smooth conduct of the exams.

The Ministry of Culture announced that students of Al-Shorouk Academy have won the 2025 State Encouragement Award in the field of Media and Social Media for the documentary film “Hayy Palestine.” The film delivers a powerful humanitarian perspective, documenting the daily struggles of the residents of the Gaza Strip. It highlights the people of “Hayy Palestine” as a symbol of Palestinian resilience in the face of war and destruction, conveying a strong media message of human solidarity with the Palestinian cause.

Al-Shorouk Academy participated in the opening events of the 9th International Higher Education Exhibition and Conference for Universities, “Uni Egypt,” organized by Akhbar El-Yom Foundation under the patronage of the Ministry of Higher Education and Scientific Research. The exhibition was attended by high-level officials, including Dr. Ayman Ashour, Minister of Higher Education and Scientific Research; journalist Islam Afifi, Chairman of Akhbar El-Yom Foundation; journalist Osama El-Saeed, Editor-in-Chief of the Foundation; and Dr. Gouda Ghanem, Head of the Education Sector at the Ministry of Higher Education, along with a number of university presidents and deans of colleges and higher institutes. Al-Shorouk Academy’s participation reflects its commitment to active engagement in major educational events and direct communication with high school students and their parents, introducing them to its diverse academic programs and plans for preparing students for the local and international job market.

Dr. Soheir Saleh Ibrahim, Dean of the Higher International Institute of Media at Al-Shorouk Academy, announced the publication of the 32nd issue (April – June 2025) of the Journal of Media Research and Studies, which includes a collection of distinguished scientific studies that provide a significant contribution to academic research in the field of media. Dr. Soheir Saleh explained that this issue reflects the journal’s commitment to keeping pace with current media issues and offering new research perspectives that serve the Arab community. She emphasized that the institute places special importance on supporting serious scientific research and highlighting its role in guiding policymakers and decision-makers. The third section of the issue included ten studies, ranging from peer-reviewed research to master’s and doctoral theses, covering vital topics such as: Hate speech on social media platforms The effectiveness of dramatic promotion through artists’ Instagram accounts China’s image in Arabic-targeted short videos Professional challenges for journalists in the digital environment Digital documentary films as a tool to address issues faced by Arab refugee women Other studies on digital marketing, the impact of digital press advertising, Saudi family values in the era of social media, media multitasking, and the role of the metaverse in media content creation The Dean emphasized that these studies respond to the rapid changes in the Arab and global media landscape, noting that their findings provide a scientific contribution that supports media and societal issues. Dr. Soheir Saleh concluded by thanking the editorial and advisory boards, including professors and experts from media colleges and departments in Egypt and the Arab world, stressing that the continued publication of the journal at this high academic level would not have been possible without the ongoing support of Al-Shorouk Academy’s administration and its commitment to providing a research-friendly environment to enrich scientific output in the field of media.

In another achievement added to its record of excellence, Al-Shorouk Academy won three first-place awards in the Theater Arts Competition for the 2024–2025 academic year, amid strong competition from numerous educational institutions across the country.
The three awards were in the following categories:
First place in the general theater arts competition
First place for “Best Direction”
First place for “Best Set Design”
The dedicated efforts of students and faculty members resulted in outstanding performances in acting and directing, with students achieving the following ranks:
Mohab Reda – First place for Best Direction
Fady Ashraf – First place for Best Actor, for his distinguished performance praised by the judging panel
Adham Mohamed – Second place for Best Actor, for a performance admired by both the audience and critics
Youssef Yasser – Third place for Best Actor, for his precise acting and well-developed character on stage
Farida Salem Younis – First place for Best Actress, for a performance marked by presence and skill
Germaine Sami – Second place for Best Actress, for portraying a character with high artistic spirit
Shorouk Samir – Second place for Best Actress, for her dramatic sense and expressive performance
This achievement highlights the academy’s commitment to supporting artistic creativity and nurturing student talent, reinforcing its role as an educational and cultural beacon that places art at the forefront of its educational activities.

Congratulations

The Training and Skills Development Unit at the International Higher Institute of Media announces the opening of registration for the Summer Training Program at the Media Production City.

We are pleased to invite you to attend the 7th Scientific Seminar of the International Higher Institute for Media at El Shorouk Academy, on Wednesday, May 31, 2023, at 7:00 PM. The topic of the seminar is: "Challenges of Applying the Experimental Method in Media Research." Join Zoom Meeting https://us06web.zoom.us/j/81787263333?pwd=UFBMUFYwMU4vNVpmeXkyc2dKN1gwZz09 Meeting ID: 817 8726 3333 Passcode: 834357

The Training and Skills Development Unit at the International Higher Institute of Media, Al-Shorouk Academy, announces a workshop for institute students titled "Modern Trends in Newsrooms" with journalist Laila Omar, presenter on the Egyptian Channel One, on Wednesday, May 17, at 7:00 PM via Zoom.

In collaboration with the Training Unit at the Institute… the Journalism Department announces the start of registration for the summer courses.