Department of Public Relations and Advertising

Department Head’s Message

The Public Relations and Advertising specialization is considered one of the in-demand fields, particularly due to its prominent role in providing future turning points for companies and organizations. These turning points are among the most important drivers of transformation, such as public relations campaigns aimed at successfully reaching the target market, obtaining accurate information useful for the organization, and managing consultancy operations at multiple levels, including public policies and other matters that have become essential for every company.
The Public Relations and Advertising specialization is responsible for supplying the local, regional, and international markets with advanced expertise capable of managing public relations departments, designing and producing advertisements with great skill and high professionalism, relying on the latest digital communication tools and strategies in designing and implementing public relations programs and advertising production.
The department offers a distinguished and advanced academic program in the field of specialization, reflecting ongoing academic and professional developments in public relations. This program prepares graduates to work in public relations and government or institutional communication departments across various organizations: service, production, governmental, and private.
The department always seeks to continuously update the academic program to keep pace with developments at the knowledge and skill levels of the Public Relations specialization. It focuses on contemporary topics such as building corporate reputation and brand image, strategic management of relationships with organizational audiences, crisis communication, production of institutional communication and media materials, planning and implementing integrated communication campaigns and programs, and dealing with media outlets.
The department provides a scientific environment that enables students to acquire technical and communication knowledge and skills, qualifying them to compete and excel in the job market through teaching methods based on participation and interaction, and employing modern technology and applications in learning. The department has developed its curriculum to include modern and advanced courses covering all fields of Public Relations and Advertising work after graduation. Public Relations and Advertising is a field full of job opportunities, and the main positions graduates can work in include:
Managing public relations departments in public, private, and non-profit institutions.
Supervising ceremonial and protocol events.
Preparing and implementing public relations plans.
Planning and preparing media and advertising campaigns.
Designing outstanding advertising ideas.

Dr. Rasha Abdel Rahman Hegazy

Latest News

Educational Map

The mission of the Department of Public Relations is based on specific objectives aimed at preparing Egyptian, Arab, and international graduates in the fields of media, communication, public relations, and advertising. These graduates are capable of working with information technology, communication, and professional and institutional public relations, while being committed to the ethics of the public relations profession and codes of honor.

1- Educational Mission:
Through preparing a select group of students and researchers who are well-versed in the scientific and practical knowledge and skills in the field of public relations and advertising, as well as in the development of communication systems and new media.
2- Community Service Mission:
Through studying its problems and challenges and providing solutions and proposals to address them according to the preventive and remedial functions of public relations, and the ability of its practitioners to manage crises and institutional communication.
3- Training Mission:
Through organizing conferences, workshops, seminars, and field visits to qualify students in the field of communication and public relations.

Understanding the fields of public relations work and the development of its functions in all community institutions locally and globally.
Understanding the nature of public relations work, its objectives, functions, scientific foundations for its practice, and the factors that influenced its development.
Understanding the nature of advertising work, its techniques, various fields, and the factors affecting it.
Analyzing public opinion and the views of different audiences according to scientific research standards.
Gaining the skills to work in public relations and advertising fields and managing media aspects of crises.
Practical application of public relations and advertising ethics, as well as international media rules.
Ability to identify public relations audiences within the framework of institutional activities.
Ability to prepare public relations programs, advertising, and communication campaigns.
Understanding all aspects and requirements of dealing with media, including personal, professional, and communication skills.