The “Public Relations and Advertising” exhibition at El Shorouk Academy has officially launched, featuring graduation projects alongside a photo exhibition showcasing Egypt’s tourism treasures.
The annual exhibition of the Public Relations and Advertising Department at the International Higher Institute of Media, El Shorouk Academy, officially launched today, Tuesday, featuring graduation projects alongside a photography exhibition highlighting Egypt’s tourism treasures. The exhibition showcased outstanding graduation projects by fourth-year students, as part of the department’s commitment to supporting practical training and linking academic study with the requirements of the labor market. This year’s event included participation from a group of sponsoring companies supporting graduation projects in an integrated experience that combines creativity and practical application, allowing students to present their ideas and projects to industry stakeholders and professionals. The participating sponsors included Red Bull, Penduline + Beauty Lab, Unicafe, Menna Store, T-Shirts, El-Mokhtaber, Zeina Accessories, Glow Lips, Kellogg’s Noodles, Kolagra, Yassin Influencer, and Sunsilk. The exhibition also featured a dedicated photography section as part of the Social Marketing and Practical Training courses, where students presented creative visual works highlighting Egypt’s tourism treasures, reflecting the country’s rich and diverse attractions. The event was attended by students, professionals in the field of public relations and advertising, and representatives of participating companies. Organizers emphasized that the exhibition aims to support young talents, provide them with a platform to showcase their work, and facilitate the exchange of expertise, ultimately preparing graduates capable of competing in the labor market.