Media Shorouk at El Shorouk Academy has launched a humanitarian initiative for animal welfare through the “Rafeeqi” campaign inside one of the animal shelters.
The “Rafeeqi” campaign, one of the graduation projects of the Public Relations and Advertising Department at the International Higher Institute of Media, El Shorouk Academy, organized a humanitarian event inside one of the animal shelters as part of its efforts to promote a culture of animal welfare and reinforce values of compassion and responsibility toward voiceless living creatures. The event witnessed the participation of several campaign members, during which the day included providing food and care for the animals inside the shelter, in addition to direct interaction with them. Participants also learned about the nature of work inside shelters and the main challenges they face in providing a safe environment for animals and protecting them from neglect or harm. The day also offered students the opportunity to closely observe the efforts of workers in this field, as well as the importance of community involvement in supporting shelters and ensuring their continued ability to rescue and care for animals in need. Organizers of the campaign emphasized that the “Rafeeqi” initiative stems from a humanitarian message aimed at shedding light on animal rights and promoting compassionate treatment, affirming that animal welfare reflects human awareness and responsibility toward the environment and living beings.