The Fifth Employment Forum at El Shorouk Academy Media Institute: An Integrated Platform for Connecting Students with the Labor Market and Enhancing Their Professional Skills
The International Higher Institute of Media at El Shorouk Academy hosted the activities of its Fifth Employment Forum under the slogan “Together for a Better Future,” with broad participation from press, media, and advertising institutions, reflecting the institute’s commitment to supporting its students and graduates and preparing them for the labor market. Institutional Support and an Integrated Vision Dr. Sohair Saleh Ibrahim, Dean of the Institute, affirmed that the forum represents one of the most important annual events organized by the institute, given the valuable opportunities it provides for direct communication between students and media institutions. She stressed that education is no longer limited to the academic aspect alone, but has become increasingly dependent on integrating theoretical study with practical application. She noted that organizing the forum comes within the framework of building strategic partnerships with professional institutions, contributing to the preparation of graduates who possess the required skills and expertise. She also highlighted the importance of the cooperation protocols signed on the sidelines of the forum in supporting training and employment opportunities. For his part, Major General Dr. Ahmed Abdel Rahim, Chairman of El Shorouk Academy, emphasized that the academy places linking education with labor market needs among its highest priorities. He pointed out that such events represent a genuine bridge between education and employment and contribute to preparing competitive media professionals. Five Specialized Training Workshops On the sidelines of the forum, the International Higher Institute of Media organized five specialized training workshops aimed at developing students’ professional skills. Events Management Workshop The workshop provided practical insights into planning and implementing professional events, with a focus on time management and attention to detail to ensure the success of any media or marketing event. Advanced Digital Skills for Media Graduates Workshop This workshop addressed the key challenges and opportunities within the digital labor market and focused on developing skills related to modern platforms and digital content creation. Journalistic Coverage of Refugee Issues Workshop The session highlighted the professional and humanitarian standards required when covering sensitive issues, emphasizing the importance of accuracy and objectivity. Morning Talk Show Production Techniques Workshop The workshop reviewed the mechanisms of preparing and producing morning television programs, from conceptualization to live on-air execution, while presenting practical studio experiences. Content Writing Between Screenwriting and Program Writing Workshop (Online) This workshop focused on the differences between various writing styles and how to formulate engaging content suitable for diverse media platforms. Experts’ Messages: Experience, Awareness, and Goal Setting During the forum, several experts and specialists delivered direct messages to students. Ahmed Reda emphasized the importance of gaining practical experience and making full use of training opportunities, stressing the need to employ artificial intelligence correctly, in addition to maintaining flexibility and acquiring multiple skills to keep pace with labor market developments. Director Ragab Abou El Ela highlighted the importance of defining professional goals at an early stage, affirming that students should determine their career paths accurately during their years of study rather than postponing self-discovery until after graduation, which may result in wasted opportunities and time. Meanwhile, Heba El Sadeq, Chairwoman of Rose Al-Youssef Foundation, affirmed that media is both a mission and a responsibility, stressing that “the integrity of the word” represents the true foundation of journalistic work, alongside the importance of having a clear goal and believing in it to achieve success. In the same context, Taha Farghaly, Editor-in-Chief of Dar Al Hilal, explained that major press institutions consistently open their doors to students for training and experience-building opportunities, emphasizing the importance of benefiting from these opportunities to establish a strong professional career path. Ahmed Embaby, Editor-in-Chief of Rose Al-Youssef, pointed to the gap between academic study and practical application, emphasizing that the first step toward working in media begins with “mastering reading” and understanding content before producing it. Inspiring Alumni Experiences The forum also witnessed the participation of several institute graduates who shared their professional experiences. Bassant El Daly emphasized the importance of self-confidence and continuous readiness for opportunities, noting that success requires patience and determination despite challenges. Likewise, Ahmed Aziz stressed the importance of utilizing the study period to build practical experience, affirming that the labor market no longer depends solely on academic degrees, but increasingly values acquired skills and professional expertise. A Conclusion Reflecting the Success of the Experience The forum concluded with honoring the participating institutions in recognition of their role in supporting the educational process and providing training and employment opportunities, in a scene that reflected the success of the forum in achieving its objectives. This event reaffirmed that the International Higher Institute of Media at El Shorouk Academy is steadily moving toward building an integrated educational model that connects academic study with labor market requirements while equipping its students with genuine tools for success in the media field.

